Project: Rabbit Hole Distillery and Private Collection 

Between 2016 and 2019, William Morrow consulted with Kaveh Zamanian, visionary civic leader and founder of Rabbit Hole Distillery, to acquire artwork for the distillery’s new facility in downtown Louisville, KY, and his private collection. 

Morrow established a program that reflects the ethos of the distillery: Create a sense of place that evokes the spirit of the Rabbit Hole brand. A place where dreams can be explored and preconceived perspectives can be shifted while celebrating the heritage of Bourbon.

To date, the distillery’s collection includes commissioned works by Gary Simmons and Jeremy Dean, as well as important acquisitions by Keltie Ferris, Letitia Quesenberry, McArthur Binion, and Glenn Kaino.